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If you think back to how businesses used to approach go-to-market (GTM) strategies, it was all about cold calls, mass emails, and gut instincts. Some of these tactics worked back then, and might still work today, but the cracks in the system are still there...
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Competitor intelligence is the process of gathering key insights on competitors with regards to their product offerings, pricing strategies, marketing tactics, customer feedback...
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Building buyer personas is usually one of the first steps taken in the go-to-market process. More than often it becomes a tedious guessing game for marketers, relying on sparse data ...
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The challenge with current AI systems GPT4, Claude and nearly every language model today were trained by learning to predict the next word using the entirety on the internet...
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